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CV

Professional Summary

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Skills

Social Impact    Product Management  Strategic Partnership

Education    Curriculum Development 
 Event Production    Program Management    Creative Initiatives

Work Experience

2020-2019

New York Cares

Social Impact Program Manager

Design and manage the implementation of a portfolio of initiatives for corporate employee volunteerism (CSR) and community engagement targeting vulnerable populations in underserved communities. Facilitate creating strategic partnerships between non-profit community partners and sponsoring companies. Regularly lead and support programs in the impact areas of financial literacy, education, public space revitalization, and the immediate needs populations (i.e. senior citizens, the homeless, food insecurity, etc.). Create innovative education programs that meet high impact areas of needs. Create compelling presentations and pitch social impact strategies to strategic partners. Collaborate cross functionally with internal partners to identify opportunities to increase community impact. Manage all aspects of project planning and execution of social impact projects. Create event activities, perform community outreach, manage volunteers, track project budgets, document expenses, plan project capacity, manage staff, conduct project site visits, and evaluate project social impact.

2016-2019

Prudential

Senior Product Manager

Led teams to build website and mobile experiences as well as the underlying web services platform. Obtained an understanding of Prudential's customer needs across all business lines in order to inform user-centered product designs. Created product vision and roadmaps, including KPIs and budgets to pitch to senior leadership (VPs, SVPs and Chief Officers). Drove critical capabilities from concept to release from product roadmaps. Created and maintained product requirements and documentation to inform the product lifecycle from idea through release and maintenance. Engaged with customers and business partners to deliver feature updates and get product feedback. Continuously identified growth opportunities working closely with internal and external clients. Served as a product evangelist throughout the enterprise and to customers. Worked closely with internal business teams, operations, and call centers to create a superior service experience. Managed and mentored product managers.

2015-2016

Liquid Church

Community Outreach Program Manager

Directed the administration, operations, budget and staff of Liquid's social impact programs that served hundreds of families in the Essex County communities of New Jersey. Ensured that community engagement programs were compliant, operationally excellent and adhered to budgets. Developed relationships with the executive leadership and staff of community partner organizations. Recruited, managed, and trained outreach leaders and volunteers. Established communication plans. Acted as a point person for media coverage and ensured program adherence to Liquid's brand strategy. Coordinated outreach events. Created and managed outreach timelines, corporate sponsorship solicitation, vendor relations, event day coordination and post-event impact analysis.

2013-2015

Nickelodeon

Senior Product Manager

Lead an agile team of digital content creators, project managers, developers, and designers to create websites and mobile apps for Nickelodeon properties. Worked with the digital executive team to create roadmaps that achieved advertising and user goals. Regularly performed user studies for audience goals and specific feedback on prototypes of varied fidelity. Monitored media and digital trends. Created and analyzed product performance metrics against KPIs. Established the UX design for all initiatives.

2012-2013

Amplify Education

Product Manager

Responsible for driving the strategy and implementation of the teacher instruction feature set and strategic partner education content offerings on a UX award-winning custom built Android tablet platform and complimentary web based application for over 15,000 students. Collaborate with the organization’s President and Head of Product to understand business objectives. Conduct market, competitor and user research. Ascertain mobile and web industry trends and user needs. Lead the ideation of features and create product roadmaps. Partner with operations teams to run cross country pilot programs and establish support practices. Liaise directly with 3rd party content providers to identify opportunities for product integration and implement engaging user experiences. Run usability tests to validate minimally viable products and prototypes. Establish success criteria and metrics to assess product performance. Hold release planning, sprint planning, demo and retrospective ceremonies. Create user stories, wireframes and manage backlogs. Lead a team of mobile and web developers. Create and star in online and on-device product video tutorials.

Education

University of Pennsylvania

Systems Engineering

Bachelors of Applied Science

NYC Department of Education

Certified Math Teacher

Taught New York City Math curriculum to approximately 100 students. Incorporated technology into the curriculum including constructing a course on HTML, Web Design, Mac hardware and software.

© 2020 by Dana M Laurel. Proudly created with Wix.com.

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